Reel medicine media

Humanizing end-of-life care through the power of storytelling

At Reel Medicine Media we want everyone to experience the most compassionate end-of-life care possible. We believe in the power of story and narrative medicine to spark a movement of humanistic and equitable healthcare – to inspire conversations, move hearts and minds, and change the way we die in America.

Founded by Dr. Jessica Zitter, our goal is to use documentary film and storytelling to spark a movement that restores humanity to the care experience of seriously ill and dying patients. Our team brings years of experience in healthcare, media production, and impact producing, and is uniquely positioned to mobilize audiences to be a part of this movement. Through powerful verité documentaries, grassroots impact campaigns, and media-rich educational programs that serve healthcare professionals at all levels, we intend to enact real change that will be felt in hospital rooms, medical education, and around dining room tables across this country.

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